1. Introduction

Maternity Neighborhood and Maternity Neighborhood, Inc (“Maternity Neighborhood” “we”, “us”, or “our”) operates the websites located at www.maternityneighborhood.com, www.getprivatepractice.com [a]and other related websites with links to this Privacy Policy (collectively, the “Site”). Through the Site, we operate an online service providing electronic health records and other digital tools for maternity care (the “Service”).  Our Site provides further information about our Service.  We know you are concerned about your privacy, so we developed this privacy policy (“Privacy Policy”) to explain how we collect, use, and disclose information from and/or about you when you use the Site or the Services as a Client.

Basically …

We work hard to keep your private information private. This document describes how we do that.

Our core business is providing maternity health records to help your health care provider take care of you.

Certain Definitions

So we are clear about the terms we are using, when we use the term “Personal Information” in this Privacy Policy, we mean information about you that is personally identifiable to you, such as your contact information (e.g., name, address, email address, or telephone number), and any other non-public information that is associated with such information (collectively, “Personal Information”).  Also, when we use the term “De-Identified Information”, we mean information that is neither used nor intended to be used to personally identify an individual.  Lastly, when we use the term “Cookies”, we mean the small pieces of information that a website sends to your browser while you are viewing a website.

Basically …

Personal Information is private information about you. If we take out the personal ID, we call it De-Identified Information.

We use “Cookies” on this website — small files that the website sends to your web browser.

No Information from Children under age 18

The Site is not directed to children and children are not eligible to use our Service.  If you are under age 18, and are not an emancipated minor, please do not attempt to use our Service or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under age 18 who is not an emancipated minor, we will delete that information as quickly as possible. If you believe that we might have any information collected from a child under age 18 who is not an emancipated minor, please contact us at support@maternityneighborhood.com.

Basically …

This website is for adults. The only teens under 18 who can use it are “emancipated minors,” which means under-18’s who have adult rights under state law

Questions.

If you have questions or concerns about our Privacy Policy, please contact us by sending an email to support@maternityneighborhood.com.

2. How We Collect Your Information

Client Information
We receive information related to a Client (“Client Information”):

  • When You Provide Us Information, including when you register as a Client or otherwise communicate with us through our Site.  This information may include:
    • Health Information (e.g. medical records, age, gender, health background, health status, prescribed and over-the-counter medications, provider notes and diagnoses, medical ID number, laboratory testing results, insurance information);
    • Personal Information (e.g. name, address, driver’s license number, username, password)
    • Billing Information (e.g., credit card information and billing information)
    • Demographic Information (e.g., ethnicity, marital status, sexual behavior, sexual orientation); and
    • Lifestyle Information (e.g., salary and level of education information).
  • When Your Providers Provide Information to Us (upon proper authorization from you);
  • When You Interact With the Site, as further described below;
  • When We Create De-Identified Information.  We do this by removing the information that personally identifies you from the Client Information otherwise collected.

Basically …

We collect information from you and from others — like your health care providers — who you give permission to share information with us.

Information We Collect via Technology

As you use the Site or the Service, certain information may be passively collected by Cookies, navigational data like Uniform Resource Locators (URLs) and third party tracking services, including:

  • Site Activity Information. We keep track of some of the actions you take on the Site.
  • Access Device and Browser Information. When you access the Site from a computer or other device, we may collect anonymous information from that device, such as your Internet protocol address, browser type, connection speed and access times (collectively, “Anonymous Information”).
  • Cookies.  We may use both session Cookies (which expire once you close your web browser) and persistent Cookies to make the Site and Service easier to use and to protect both you and Maternity Neighborhood.  You can instruct your browser, by changing its options, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. If you do not accept Cookies, however, you will not be able to stay logged in to the Site.

The information we collect when you interact with the Site may be Personal Information (e.g., if you are logged in) or Anonymous Information.

Basically …

When you are using the website we collect information about you and what you do on our website. If you aren’t logged in, it’s anonymous information about your browser and stuff like that. If you log in, we use “cookies” to make the website easier to use and present more relevant information to you. If you don’t accept cookies, you can’t log in.

3. How We Use Your Information

Client Information
We will use your Client Information to:

  • Administer your account;
  • Process your payments and fulfill your orders;
  • Verify your identity as a Client;
  • Permit Providers to communicate with you;
  • Provide you with customer support related to the Site;
  • Tailor the features, performance and support of the Site or the Service to you;
  • Market our Service and those of third parties we believe may be of interest to you; this clause is exempted where prohibited by law and for all Strong Start Project participants
  • Respond to your requests, resolve disputes and/or troubleshoot problems;
  • Improve the quality of the Site and the Service; and
  • Communicate with you about the Site and the Service.

We will NOT provide your Client Information to any third parties except as expressly indicated in this Privacy Policy.

You can choose not to provide us with certain information, but this may limit the features of the Site or the Service you are able to use.  You can also opt out of receiving certain optional communications from the Site such as our newsletters and advertisements by emailing us at support@maternityneighborhood.com.  Please note that even if you opt-out, we may still send you certain Site and Service related communications.

Basically …

We use your information to make the service work, to let your health care providers communicate with you, to alert you to things we think you would want to know about, and to keep the service humming for you. You can always decide not to share certain stuff with us (just know that we can’t do as much for you if you don’t share as much with us).

We use information we collect to help you and your health care providers.

Sometimes we use it (without your name or other ID — de-identified) for health care and market research, website statistics and marketing.

We don’t provide your information to any third parties- except as expressly indicated in this Privacy Policy.

Anonymous Information & De-Identified Information

We may use your Anonymous Information and De-Identified Information created by us without restriction.  For example, we may, through our use of Cookies, keep you logged into our Site, track your session history, and tailor content to you. We may use search content or Anonymous Information to analyze usage patterns so that we may enhance the Site or the Service and improve our internal operations and the content of our software, and improve the efficacy of our content and advertisements that appear on the Site.

Basically …

You’re OK having us use your De-Identified and Anonymous Data to improve the website experience and for other purposes.

4. How We Share Your Information

We may provide your information with third parties when (i) reasonably necessary to provide our services; (ii) you authorize us to do so in writing; (iii) if all or substantially all of our assets are acquired, we undergo a reorganization or bankruptcy, or we conduct due diligence activities related to such acquisition, reorganization or bankruptcy; or (iv) when legally required to do so or it is deemed advisable to protect our legal interests. For example, we may disclose certain Client Information:

  • To third party vendors who help us provide the Service or the Site or who provide additional goods and services through the Site, including without limitation, billing providers;
  • To third parties to whom you ask us to send such information;
  • To a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, “Affiliates”), in the event we have such Affiliates in the future, in which case we will require our Affiliates to honor this Privacy Policy;
  • To a company that merges with us, acquires us, or purchases our assets, in which case such company may continue to process the Client Information and Personal Information of Providers and Visitors as set forth in this Privacy Policy; or
  • If we believe in good faith that such disclosure is necessary to (i) resolve disputes, investigate problems, or enforce our Terms of Service; (ii) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity, in which case we can (and you authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (iii) protect and defend our rights or property or the rights and property of you or third parties.

We also may disclose Anonymous Information and De-Identified Information publicly without restriction.

Additional Privacy Notice for Participants in the AABC Strong Start Research Program
As an American Association of Birth Centers Strong Start participant you agree to have information you provide using the Maternity Neighborhood Care Guide, in the form of patient surveys, to be shared with the American Association of Birth Centers research team. All of the shared data will have identifying information removed.

For concerns or questions about the use of your data, you may contact the American Association of Birth Centers at 866-54-BIRTH OR 215-234-8068.

To request your de-identified data be removed from Maternity Neighborhood research databases, please have your provider contact us at support@maternityneighborhood.com.

Basically …

We share information about you only: (i) when reasonably necessary to provide our services; (ii) when you authorize us in writing to do so, (iii) if we are sold or go out of business; or (iv) we are required to by law or it is deemed advisable to protect our legal interests.

5. Information You Share With Third Parties

This Privacy Policy addresses our use and disclosure of information we collect from and/or about you on the Site or through the Service.  Information made available through the Service to Providers is required to be used by such entities in accordance with all applicable laws, including the Health Insurance Portability and Accountability Act (“HIPAA”).  If you disclose information to others, including, for example, a partner providing goods and services, different rules may apply to their use or disclosure of the information you disclose to them.  The use and disclosure restrictions contained in this Privacy Policy will not apply to any third party.  We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.

When you click on links on the Site you may leave our site. We are not responsible for the privacy practices of other sites, and we encourage you to read their privacy statements.

Basically …

We collect your information and we will share your information with others to use it for health care purposes as required by law if you authorize us, in writing, to do so. However, once we give it to them, we can’t control what they do with it. If you share your information with others, check out their privacy policies first.

6. How You Can Change or Remove Your Information

Modification of Information by Maternity Neighborhood
Maternity Neighborhood will not verify, modify or otherwise alter any of the Client Information without the consent of the applicable Client, but Maternity Neighborhood may correct any errors or modify any immaterial information at any time.

Basically …

We all want the information about you on our website to be correct. We’ll work to keep it up to date, and we won’t change anything important without your OK.

Modification of Information by Clients and Providers

Clients will be able to update some of their information through the Site.  Requests to modify any information may also be submitted directly to support@maternityneighborhood.com.

Basically …

Please email us if you see info here about you that needs to be corrected.

Limitations on Deletion of Information

You may request deletion of your Personal Information by us, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete Personal Information, it will be deleted from the active database, but may remain in our archives and we may also retain Anonymous Information about your use of our Service.  Once we disclose some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures.  After we delete Personal Information, we will retain De-Identified Information and will continue to use De-Identified Information as permitted under this Privacy Policy.

Basically …

If you want us to delete your private information, we will do it as soon as we are allowed to. We hold onto records for health care providers who usually need to keep them for at least seven years. If we’ve already delivered info to someone else, we can’t get it back or make them delete it. After we delete your info, we can still hold onto info from your files without your ID — De-identified Information.

7. How We Protect Your Information

Steps we take to keep your information secure.
We employ reasonable physical, electronic and managerial security methods to help protect against unauthorized access to Personal Information.

Risks inherent in sharing information
Please be aware that no data transmission over the Internet or data storage facility can be guaranteed to be perfectly secure.  As a result, while we try to protect your Personal Information, we cannot ensure or guarantee the security of any information you transmit to us, and you do so at your own risk.

Report Violations.
You should report any security violations to us by sending an email to support@maternityneighborhood.com.

Basically …

We use state of the art technology to keep your info private and secure … but nobody’s perfect. Also, if you send us something it could get lost or copied en route, and we aren’t responsible for that, either.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time in the future.  We will post any revised version of the Privacy Policy on this page.  If we make any material changes to it, we may also send you notice to the last email address you have provided to us.  Continued use of our Service following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

Basically …

If we update this policy, you can find it right here on our website. If we make big changes, we’ll try to email you, too.

Version 5.1
Effective Date: September 1, 2010
Last Updated Date: December 28, 2016