Maternity Neighborhood has been named as a finalist for Innovator of the Year by the Charlottesville Business Innovation Council (CBIC). A local company with broad reach, Maternity Neighborhood engages pregnant women, delivers educational content and surveys and helps manage the care journey during pregnancy and beyond. The company is helmed by midwife and CEO Brynne Potter.
CBIC’s Innovator of the Year award, “Recognizes an individual or organization for their creativity and resourcefulness in the development of a new product, service or product candidate, and can also include the means by which their innovation will reach its end user.”
What is innovative about Maternity Neighborhood’s approach is the degree of empowerment it offers to everyone involved in maternity care. CEO Brynne Potter says, “the tools are useful for practitioners, but they also give women a wealth of useful content when they need it and a comfortable avenue to ask for more information.”
Says Tracey Greene, Executive Director of CBIC: “Maternity Neighborhood is one of Charlottesville’s up and rising entrepreneurial stars. They have proven themselves to be creative, forward-thinking leaders who embrace technology that enables their product. Brynne Potter is resourceful. She has successfully assembled a valuable team of employees, investors, clients, and champions to bring Maternity Neighborhood’s care model innovation to the world. One angel investor recently told me he would follow her into battle.” Winners will be announced at the 17th Annual CBIC Awards Gala, May 21 at Charlottesville’s Boar’s Head Inn.
For more information visit the CBIC website: http://cvilleinnovation.org/